Depending on your age there is a high chance you have at least one friend who whips out their phone at completely inappropriate times giving any absurd excuse they can think up as to why they can’t keep their hands off their device and their fingers from swiping either left or right. This is the age we now live in friends. A world dominated by a generation that swipes their best judgement of a person at a purely superficial level within one to five seconds. Well in the dating world anyway. This attention seeking, or breeding, whichever way you look at it, way of life is known as Tinder.
This little app has without a doubt changed the dating landscape as we’ve known it. For better or worse this is how you go about meeting the potential love of your life these days, or how to meet that special someone for the next hour of fun in an apartment somewhere. The funny thing is though that a large percentage of the people that use Tinder don’t have any intention to actually meet up with the person at the other end of the line. The whole app is designed to be extremely addictive. The act of swiping either left to skip or basically say you’re not interested, or swipe right to say you are, is so addictive in fact that it’s taking over peoples lives. So much so that even if you do somehow land your new partner off the app, you will still likely be tempted to continue swiping away, even though most partners would consider that a form of cheating.
With new data that has been researched it has come out that 42% of the Tinder user base already has a partner. This shows signs that there are countless people either in unhappy relationships or they’re so insecure that they need all that extra gratification of virtual matches and attention. More attention than the average partner can give to them. This reinforces the fact that we as a population are becoming increasingly conditioned to need instant gratification. After interviewing many Tinder users who are already in relationships it also seems that it’s quite common for the couples to get on the app while laying in bed together, side by side competing to see who can get the most matches like a sad little video game. All the while there’s a person on the other end believing that person could be the one for them. Quite sick isn’t it?
This highly addictive nature that’s built into the app more often than not leads to very unfulfilling dates. With both users drunk on swiping and coming into that first date with high expectations, ones that seemingly only the app can satisfy with yes, you guessed it, more swiping. It makes these heavy swipers not be entirely invested in the date leaving little chance to make an impact on each other and a high chance of being underwhelmed. So what do they do? They go back and swipe some more. It’s enough to make you give up on online dating all together and go plonk yourself in a bar somewhere to try and drum up some interest the “old school” way.
One fact you may find surprising is that as big as Tinder is reported to be, with over 100 million users in its database, only 1% of people surfing the net globally are using the app on a regular monthly basis. Considering the amount of headlines it seems to be making, and for a few years now, that number is rather small compared to more traditional dating websites like OkCupid, PlentyofFish, Match.com to name a few. Whereas 31% of those same users were reported to have visited an online dating website like the ones above in the past month.
Another surprising find in the data is that only 1 in every 8 users on traditional dating websites is actually paying to use the service. Trying to get money out of the average online dater has proven more and more difficult in recent years. That is not the case with the Tinder app however. A quarter, yes 25% of their users are reported to be paying for the premium Tinder Plus service that gives a few notable advantages to its paid members. So more people than ever are paying for the chance to find their new love interest online, just not in the same way, and increasingly in a much smaller roaming device.
Would it surprise you if we said that men out number women on Tinder? It shouldn’t. Men have typically been known to be a little, well a lot more thirsty when pursuing the opposite sex. It could be that old inbuilt hunter gatherer instinct and the culture of the man being the pursuer. We were quite surprised however that it’s only a 60/40 split towards the male user base. We had a feeling it would be more like 80/20.
A huge advantage with online dating and apps like Tinder is that a user can portray themselves however they choose. They can pick from hundreds of photos and show only the select few that make them look magical in perfect lighting and just the right angle. There has been many horror stories of people meeting and one of the parties looking almost nothing like their photos, or they’ve since lost all their hair thanks to aging and the photos they had on their profile being 10 years old. This is not an uncommon occurrence. People will always portray “the best” version of themselves and this can often lead to disappointment on that frightful first date. But what does it matter? If their potential candidate doesn’t stack up they can easily crawl back to their phone and continue to swipe, scratching that itch and keeping their addiction going.
If you’re using Tinder and your friends begin to nickname you Tinderella, just know that there’s a very high chance you’re on the path to being full blown addicted… or you’re already there.